Social initiatives against COVID-19
We have donated blocks of white marble from Macael to the sculptor Jose Antonio Navarro Arteaga for an artistic project in homage to health workers for their work during the COVID-19 pandemic. In total, 8 sculptures have been erected, one in each Andalusian capital.
Donation of medical supplies
Within the context of the COVID-19 health emergency, one of our goals in 2020 was to contribute as much as possible to fighting the pandemic by donating protective equipment to medical centres and security forces in the Almanzora region and by offering our logistics for shipments of medical equipment. We donated more than 160,000 units of medical equipment, including masks, disposable overalls and gloves, to different hospitals in Andalusia and to state security forces such as the Civil Guard and the Fire Brigade of the Almanzora region. We have also offered our logistics for the shipment of medical supplies.
In accordance with the demanding measures at our headquarters in Cantoria, the supply and stock of medical and safety equipment for our workers was assured, so Cosentino has been in a position to provide materials to items in need of this type of equipment both in the region and throughout the province. We have also offered our extensive international logistics network to different authorities and public administrations for the transport of safety and hygiene equipment to and from our country, in the interests of the population as a whole.
Campaign #EACTÍVATE
In the context of the pandemic, we also promoted the reactivation of the EACTÍVATE campaign under the motto ‘it’s time to accelerate and activate our economy and our society’. This campaign was the second phase of an initiative launched in March last year by some two hundred companies under the motto ‘#EstoNOtienequePARAR’ (This Does NOT Have To Stop), which aimed to give public recognition to the companies, entrepreneurs and workers whose efforts kept the economic wheel turning despite the lockdown measures taken as a result of the Covid-19 pandemic. In addition, a communication plan was launched. It kicked off with an advertising campaign which was attended by Pilar Martínez-Cosentino Alfonso, Executive Vice-President of Cosentino Group.
Support to the hospitality industry
The nationwide #SaveTheBares campaign started in Almería at the end of March last year with the aim to tackle the crisis affecting the hospitality sector as a result of the Covid-19 health emergency. Initially, its aim was to help bars and restaurants to stay afloat until they were able to reopen their doors. #SaveTheBares has now become a tool that allows establishments to offer their menus and sell prepaid
vouchers, offer their digital menu, offer online reservations and receive advice or training. Cosentino® joined this initiative to support and back the hospitality sector, by providing the establishments involved in the initiative with sample boxes of Silestone® and Dekton® slabs in small formats. The pieces, in 10×10 and 15×12 cm formats, are beautiful and high performance, perfect for presenting drinks, toasts and ‘tapas’.
Food Bank. Recetas Unidas
We also launched the charity campaign #RecetasUnidas (United Recipes), for the benefit of the Food Banks of Almería and Madrid, with the aim of involving Instagram users through their love of cooking. This project aims not only to be charitable, but also to create a community around the world of cooking. The kitchen has proven to be the true heart of the home and even more so during the lockdown. With our #RecetasUnidas project, ‘that heart’ has to beat faster than ever for those most in need.